china brand research institute released ranking of “top 100 most valuable and famous trademark in china”in guangzhou, in which 22 trademarks from guangdong was included. vinda is one of them.
director of the institute said this was the 1st time for the country to have professional body assessing brand value. in addition, companies had free access to documents detailing standards and methodology used.
in fact, the making of the ranking started as early as 2005 when the assessment panel did a preliminary assessment on 446 trademarks in china. the assessment and results are free to companies.