consumer goods in “brand footprint 2014”
(21 may 2014 – hong kong) vinda international holdings limited (“vinda international” or the “company”, together with its subsidiaries is referred to as the “group”; stock code: 3331) is pleased to announce that it ranks 19th as a leading fast-moving consumer goods (fmcg) brand in china in kantar worldpanel’s “brand footprint 2014”. in addition, the group’s marketing campaign for its tissue brand “ultra strong” is selected to be one of the case studies featured in kantar worldpanel’s “2014 brand footprint report”.
kantar worldpanel’s brand footprint rates fast-moving consumer goods brands in such categories as beverages, food, health and beauty, and home care in 35 countries around the world. it finds out the most preferred and the most frequently purchased brands by investigating consumers’ shopping patterns by regions. the ranking shows the successful strategies of different global fmcg brands and the key trends in the markets.
vinda international showed the greatest improvement among the top 20 fmcg brands in china by rising from 25 in 2013 to 19 in 2014 in the ranking. its consumer reach points growth was 21.2%, and consumer reach points was 252 million. its marketing campaign “ultra strong national bus tour”, which has been conducted in such cities as shenzhen, guangzhou, wuhan, shanghai, hangzhou and beijing, has enhanced vinda international’s customer relations. the campaign is so successful that it has been selected to be one of the case studies in kantar worldpanel’s “2014 brand footprint report”.
ms. donna zhang, the chief executive officer of the group, said, “we are delighted that vinda international ranks among the top 20 of china’s fast moving consumer goods brands in the ‘brand footprint 2014’ in recognition of its efforts to produce quality products and build its brand. looking ahead, we will do our best to bring vinda to every household and to expand our market share.”